1 · Every review is a genuine patient experience
Reviews are invitation-only. A clinician issues a single-use link after a real episode of care, and the reviewer confirms they were the patient. No invitation, no review — by architecture, not just by policy. This is also how we meet our duty under the DMCC Act 2024 to prevent fake reviews.
2 · We moderate for fairness and legality — never to flatter
Independent moderators check every review against published guidelines. We remove what is fake, abusive, identifying or unlawful. We do not remove a review for being negative, or because a patient felt pressured to proceed — that is exactly the information other patients need.
3 · Every clinician has a right to reply
On every plan, free of charge, a consultant can respond publicly to any review and flag anything they believe breaches our rules through a fast notice-and-action process. Disagreement is answered in the open — never by quietly deleting honest feedback.
4 · Reviews can never be purchased
Not by clinicians, not by clinics, not by us. No incentivised reviews, no paid removals, no feedback-for-discount. Patients confirm they received no payment or benefit. A subscription buys tools — collection, widgets, analytics — never sentiment, position, or the removal of a genuine review.
5 · Advertising never touches the ratings
Search results are ordered only by rating, relevance and recency — a free profile can and does outrank a paying one. We will never sell ranking or prominence. Were we ever to show a sponsored placement, it would be clearly labelled and visually separated from genuine results.
6 · Patient privacy comes first
Patients appear publicly only as “Verified patient” — names are never published. We process personal data under UK GDPR with a clear lawful basis, a defined retention policy and a Data Protection Impact Assessment for review handling. Patients can request correction or removal of their own review.
7 · Transparency makes healthcare better
We publish our methods, our policies and our live moderation statistics — and the measure others won’t show: whether patients felt free to say no. We verify every clinician against the GMC and CQC, and we say plainly what we measure (experience of care) and what we don’t (clinical skill or outcomes). Sunlight, not spin.